LENA HOSCHEK Femme Totale Collection Autumn / Winter 2014 2015

The new autumn collection of my favorite Austrian Designer Lena Hoschek emphasizes the tantalizing female form along the lines of “Femme Totale” with her sharp lines and exquisite materials. One of the outstanding pieces of the collection is the “Starlet Dress”, beckoning in a softly shimmering gold-nude tone. 

Retro flair and patterned prints are considered the luxury label’s trademarks. This autumn sexy dresses and blouses with polka-dot print, combined with ladylike pencil skirts with flower print put their best foot forward. Perfect color combinations are cherry red, deep sumptuous black and pristine white.

I got a heart attack when Lena Hoschek sent me an email asking to be her model. 

I am following her amazing work for a long time and she is a big inspiration to me. I finally got the chance to meet Lena in Vienna - she was so lovely and sweet, dressed immaculately in a cute vintage cardigan and full-skirted 1950's floral dress. I enjoyed talking with her while drinking tea in Lena Hoschek's Atelier, which is actually a whole house. 

My favorite place in the "house" is the kitchen (look the photos below) - looks like a frozen 1950's kitchen with a shabby chic touch and a lot of vintage floral details.

Lena said:

"The biggest thing to me is to make women actually look like women. So femininity is number one goal in fashion for me. I'm totally obsessed with the hourglass silhouette, probably because when I was little I was watching too many '50s movies, and I was never a fan of anything contemporary. So when my school colleagues were fans of Take That or current bands, when I was 13, I was a fan of Marilyn Monroe. And it wasn't so much the women that were just sexy but they also had a sense of humor, because I always thought that the ones making fun of themselves--like Marilyn did with the film How to Catch a Millionaire, with the glasses and everything, the silliness that she's playing up the irony of the dumb blonde--I love that very much. And I always thought that humor was something that made a sexy woman actually sexy. Because sexiness these days is much more obvious, and women take themselves too seriously.

I also love rock n' roll, obviously, and punk and metal music, it's what I grew up with. People say 'How can you like flowery fabrics when you go to this and that concert?' But I do."

I had a lot of fun during the shooting days in Vienna. In this blog post I will show you the final catalogue photos.

http://shop.lenahoschek.com/gallery/lockbook-autumn-winter-2014-15-femme-fatale.html

Thank you Lena Hoschek Team for the wonderful time I will always always remember!

Styling / Designer / Art Director: Lena Hoschek

Houte Coture Designer: Thomas Kirchgrabner

Photo: Lupi Spuma

Hair: Stefanie Dutschmann

Make-up: Christopher Koller

Location: Hotel Stefanie Vienna, Lena Hoschek Atelier

.....

and here some photos; from Vienna with love Idda!

Lena Hoschek and me.