The new autumn collection of my favorite Austrian Designer Lena Hoschek emphasizes the tantalizing female form along the lines of “Femme Totale” with her sharp lines and exquisite materials. One of the outstanding pieces of the collection is the “Starlet Dress”, beckoning in a softly shimmering gold-nude tone.
Retro flair and patterned prints are considered the luxury label’s trademarks. This autumn sexy dresses and blouses with polka-dot print, combined with ladylike pencil skirts with flower print put their best foot forward. Perfect color combinations are cherry red, deep sumptuous black and pristine white.
I got a heart attack when Lena Hoschek sent me an email asking to be her model.
I am following her amazing work for a long time and she is a big inspiration to me. I finally got the chance to meet Lena in Vienna - she was so lovely and sweet, dressed immaculately in a cute vintage cardigan and full-skirted 1950's floral dress. I enjoyed talking with her while drinking tea in Lena Hoschek's Atelier, which is actually a whole house.
My favorite place in the "house" is the kitchen (look the photos below) - looks like a frozen 1950's kitchen with a shabby chic touch and a lot of vintage floral details.
I had a lot of fun during the shooting days in Vienna. In this blog post I will show you the final catalogue photos.
Thank you Lena Hoschek Team for the wonderful time I will always always remember!
Styling / Designer / Art Director: Lena Hoschek
Houte Coture Designer: Thomas Kirchgrabner
Photo: Lupi Spuma
Hair: Stefanie Dutschmann
Make-up: Christopher Koller
Location: Hotel Stefanie Vienna, Lena Hoschek Atelier
and here some photos; from Vienna with love Idda!
|Lena Hoschek and me.|